When it comes to movie and TV show recommendations, people don’t listen to what the critics have to say. New research has found that when it comes to suggestions for what to watch, people are more likely to listen to friends, family, and even random people on social media than professional critics. Just 9% said they look to critics for suggestions on things to watch, read, or play. Instead, people looked to friends (47%), family members (44%), streaming platform algorithms (21%), and social media users (18%) for recommendations over critics.