If you want to know how cross promotion is done man, oh man, this is something to watch. If you are into hip hop fashion no matter what age or generation you stem from FUBU should ring some bells. Known as of one of the biggest fashion brands created in the early 1990's by now business mogul Daymond John, is finding it's way back on the scene. The brand FUBU which stands for "For Us, By Us" is trending social media today, not because of its founder but mainly because of what 1 artist was able to pull off that not many believe could EVER happen today. Free marketing at its best! Lets just watch and listen.