Kendrick Lamar is currently experiencing peak popularity. Widely regarded as the best lyricist of his generation, his recent clash with Drake and subsequent performance at "Pop Out" have propelled him into discussions about the greatest of all time. His latest single, "Not Like Us," has reached number one on the charts, and the music video is currently in production in Dot's hometown, making it one of the standout tracks of the year. According to Recording Academy CEO Harvey Mason, Jr., the song is eligible for Grammy consideration, with Mason expressing optimism about its chances. With Kendrick Lamar's track record of Grammy success, Mason sees no reason why "Not Like Us" wouldn't resonate with voters. Despite concerns raised about the song's controversial content, Mason emphasized that Grammy voters prioritize artistic excellence, which Kendrick Lamar embodies. The CEO also entertained the idea of a potential "diss" category at the Grammys, hinting that it could be a possibility in the future. Kendrick Lamar's history with the Grammys is impressive, boasting an impressive 50 nominations and 17 wins.
His sweeping success at the 2018 ceremony, where he took home multiple awards for his album DAMN. and the single "HUMBLE.," further solidified his standing in the music industry. Notably, Drake's attempt to ridicule Lamar in the song "Family Matters" by suggesting he deserves a Grammy only serves as a testament to Lamar's enduring excellence. Keep it locked to 103.5 The Beat for more!