Kendrick Lamar's latest diss track, "Not Like Us," continues to dominate playlists, dance floors, and airplay, maintaining its number two spot on the Billboard Hot 100 for the third consecutive week. The current chart-topper is Post Malone and Morgan Wallen's "I Had Some Help," which has secured the top position for three weeks in a row. Joining the ranks are returning hits like Tommy Richman's "MILLION DOLLAR BABY," Shaboozey's "A Bar Song (Tipsy)," and Sabrina Carpenter's "Espresso." Amid rumors sparked by Terrace Martin, speculation is swirling that Kendrick Lamar is deeply focused on new music production with Martin and others in the studio. This has fueled anticipation among his devoted fanbase, who are eagerly awaiting a potential new album release. The uncertain timeline invokes memories of the five-year gap before 2022's "Mr. Morale & The Big Steppers." Whether Kendrick will surprise fans soon or prolong the wait remains unknown. With Kendrick Lamar surpassing Drake in streaming numbers and Spotify listenership, it seems logical for him to capitalize on the current momentum.
However, the commercial impact of this rivalry may not hold much significance in the long run. Some fans argue that releasing new music now might be seen as a contrived move, given the circumstances surrounding the ongoing beef. Despite the lack of recent statements from Kendrick Lamar in 2024, discussions persist around his existing music catalog and collaborations. Controversy arose over an alleged reference track by Lamar for Baby Keem's "BULLIES," reigniting debates on ghostwriting and writing for other artists. Notably, Billboard indicates that regardless of the ongoing chatter, "Not Like Us" continues to resonate with audiences. Keep it locked to 103.5 The Beat for more!!