J Cole, a prominent figure in hip-hop from Fayetteville, North Carolina, has consistently expressed his affection for his hometown through his music and deeds. In appreciation, North Carolina recently unveiled a new mural dedicated to the rapper. The mural was revealed on April 2 and showcases a large portrait of J Cole alongside the words "Welcome to Fayetteville." Situated on the side of a record store in downtown Fayetteville, the artwork was crafted by New York-based graffiti artist Andulaz The Artist. Sharing images of the mural on Instagram, Andulaz expressed his enjoyment in creating the piece, noting the warm reception from the community. The tribute received widespread admiration from fans, who viewed it as a fitting acknowledgment of J Cole's accomplishments in his career. The timing of the mural's unveiling aligns with the commencement of J Cole's annual Dreamville Fest on April 6. The festival, set to run throughout the weekend, will feature performances by J Cole, along with other notable artists like Nicki Minaj, 50 Cent, and ScHoolboy Q. Dreamville Fest has significantly contributed to the local economy, generating millions of dollars each year, as reported by the label's official website.
In 2023, the festival amassed an impressive $145 million, according to HipHopDX. Recognized for his philanthropic endeavors, J Cole was honored by North Carolina in 2012 when March 1 was declared "J. Cole Day." This recognition led to the release of the documentary J. Cole Forest Hills Drive: Homecoming on HBO in 2016. Amidst his current feud with Kendrick Lamar, the mural and festival provide J Cole with a welcome break. Although Kendrick Lamar recently aimed barbs at Cole and Drake in the track "Like That," there has been no public response from J Cole. Nonetheless, given past subtle jabs at Lamar, many anticipate further developments from Fayetteville's celebrated artist.