Pharrell tapped Rihanna for his first Louis Vuitton campaign video!
This new video shows Rihanna in the street repping the new LV line, and carrying handbags.
“created to alter perceptions, challenge history, and evolve an existing legacy. Personified by a pregnant Rihanna – a symbol of human empowerment and the quintessential everyday icon – the men’s campaign reflects the re-contextualization at the core of Pharrell Williams’ approach to the maison.” the brand posted in a statement.
JAY-Z hit the stage with Pharrell during the debut of Pharrell's first collection as creative director at Louis Vuitton. Jay surprised guests at the end of LV’s Paris fashion show. Models walked out as he performed “N-ggas In Paris,” as well as “Give It to Me.”
The show debuted LV’s Men’s Spring-Summer 2024 Collection, in front of the Louis Vuitton headquarters. Beyoncé also attended along with both members of Clipse, Zendaya, Kim Kardashian, Jayden and Willow Smith, LeBron James, Lewis Hamilton, Russell Westbrook and Rihanna.
“Every day, I gotta pinch myself because it’s an appointment, and I was chosen,” Pharrell said. “Pietro saw something, and I’m touched by that and I honor that every day.”