Papa Keith

Papa Keith

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J. Cole's New Song Is One Of Inspiration

J. Cole released his first song of 2023, "Procrastination (Broke)", on Wednesday night, January 18th. The beat for the song came from a producer named Bvtman, who the Dreamville founder found when searching for 'J. Cole type beat' on YouTube. In appreciation for the beat, Cole allowed Bvtman to drop the song exclusively on his YouTube channel. Cole texted Bvtman, whose message was used as the song's cover art, to thank him for his work, saying it's for him and others who need to hear it.

Cole had been struggling to find motivation while creating the record, and this experience has stirred up more anticipation for his upcoming project, a follow-up to his 2021 album The Off-Season. Prior to releasing the song, Cole had cleared his Instagram to make way for something new. This was the first solo track he'd released since contributing to Dreamville's D-Day mixtape last April.


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