Donald Glover a.k.a. Childish Gambino continues his foray into the sneaker industry with a new collaboration with New Balance.
Gambino unveiled New Balance’s RC30, by sharing an animated short film on his Instagram. The three-minute clip follows two ad executives tasked with coming up with a campaign for the RC30.
The shoe itself, puts a new spin on New Balance’s vintage running shoes while borrowing elements from its Trackster model. The sneaker comes in two colorways — “Golden Hour” and “Sea Salt” – with a possible third colorway teased in Glover’s short film.
“With celebrity-endorsed sneakers coming out every weekend, we thought Donald was a good collaborator for New Balance to take a more considered approach,” said Joe Grondin, Business Unit Manager – Global Collaborations & Energy Projects at New Balance. “No loud colors or branding, just classic, easy-to-wear colorways of a new silhouette that fit Donald’s style.”
Retailing for $120, the New Balance RC30 drops today.