Cardi B joined Playboy and their parent company, announced she is responsible for helping the magazine’s revenue skyrocket.
Playboy’s year-over-year revenue has grown 63 percent and is now $69.4 million, and direct-to-consumer revenue increased to $49.6 million.
“Our strong first quarter with 63% year-over-year growth, robust demand for our iconic brand and consumer products, and continued progress on our digital roadmap for Centerfold, are coming together into one cohesive Playboy ecosystem creating a flywheel driving long-term growth,” Ben Kohn, PLBY Group’s CEO, said in the press release. “With Playboy’s massive global reach and Centerfold as a valuable engine for organic customer acquisition, we believe we can drive significant growth across PLBY Group’s product offerings.”
Cardi B is Playboy’s first-ever Creative Director in Residence, and is also one of the co-founders of the new Centerfold platform, as her inclusion helped the brand bring in the numbers.