Diddy is releasing new music and, the Hip Hop mogul teased a new song featuring The Weeknd in a Beats by Dre ad starring NFL prospect Kayvon Thibodeaux.
The commercial is Thibodeaux’s impending journey to the NFL with The Weeknd’s vocals in the background and Diddy raps midway through the spot. The commercial closes with a look at the new wireless Beats by Dre.
The Weeknd recorded his verse during his Kiss Land era and played a demo version on his Apple Music radio show Memento Mori, and the song may be on Diddy’s forthcoming album. Diddy announced he would be dropping album titled Off the Grid, and by the sounds of this song, he may be moving in a different direction.