Coi Leray and YouTube released a short film detailing her come-up in the game.
“All my family loves music,” she said. “My mom’s just like me. My mom liked trap music from the day I was born, but my mom also loved Caribbean music and Jamaican music. One of the New York stations played Caribbean music on, I think, Sundays. My mom used to go in the car just to listen. What I admire is she’s strong, she’s confident, she don’t let nobody tell her nothing. She’s dominant, she’s an alpha female, so that’s why I’m an alpha female. I’m dominant, I’m confident.”
Coi opens up about her experience of being a Black woman in a music industry dominated by men.
“As a young female, a Black female artist in this industry, it’s tough,” she said. “You know, it’s a male-dominant industry and a lot of guys will make you feel like, ‘Uh, girl, you gon’ listen to me.’ No, you gon’ listen to me. When I get up in the morning, I put my phone up. I do what I do. So you not gonna tell me who I am. But sometimes, your enthusiasm and your pushiness will be mistaken as, ‘Uh, she’s got an attitude’ or ‘She’s hard to handle.’ At the end of the day, I know what I’m capable of. Making this album, it’s my No. 1, it’s my baby, it’s my debut, so to be able to be here still standing here throughout the trials and tribulations, throughout the stuff that I go through, takes a lot.”
Her Trendsetter album featured Polo G, Pooh Shiesty, Lil Durk, H.E.R., Lil Tecca, Mustard, NAV, and Fivio Foreign.
“I just want to finally let y’all bxtchs know, ain’t nobody fw me in that booth,” Leray wrote on Instagram. “This will be one of the biggest female artist albums in the world and I put my life on it. t’s not a race, it’s a Trendsetter Marathon.”
Coi Leray appeared on The Breakfast Club and dived into Charlamagne Tha God's listening habits.
"I'm 43. I don't think your music is for me," Charlamagne told Coi Leray.
Coi was surprised that she wasn't on rotation, and asked Charlamagne who he's listening to.
"Rap-wise, I'm actually bumpin' the new Pusha T that hasn't come out yet," he said.
"Pusha T... okay. It's a little dark. I like Pusha T but my cover is bright and colorful. You look at Pusha T's, it's black and white and dark. So if that's the type of time you want to be on, you might need to tap in with a Trendsetter and listen to it and get some spark in your life."
Coi said about the project, that Charlamagne hasn't processed it yet.
"In the first week, first two weeks, it's gonna take time for people to process things. Because you still stuck on Pusha T, and there are people in this generation now that's kind of like not making this music," Coi added "No disrespect. I love y'all but I call 'em dinosaurs. When you actually look at the history of a dinosaur, they have so many great things about them, right?... but there so [extinct] and so not here anymore and you have to really dig deep to find a fossil."