21 Savage launched his Bank Account campaign, naming it after his hit song "Bank Account."
Savage launched the campaign to help as many at-risk youths reach a high level of financial literacy, and to prepare them for the financial ins and outs of real life. He teamed up with Chime for the Bank Account Financial Literacy program.
This year, Savage and Chime offering $100K in potential scholarships. In order to be eligible to apply for one of the hundred $1,000 scholarships, students must complete an online, six-course financial literacy program.
"Growing up in Atlanta, the hustling energy just rub off on you ... Financial literacy is important because that’s one of the main things that you need to operate and be successful as an adult," 21 says during the 45-second video. "I just wanted to come up with something that could kids have some understanding of what to do with that money."