Tik Tok teamed up with media company MACRO to support Black content creators, as ten Black creatives will receive 50-thousand-dollar grants from TikTok and MACRO.
TikTok’s initiative aims to support Black content creators who feel overlooked. Jason Linton successfully pitched his idea to executives at TikTok and MACRO. Linton has more than eleven-point-four million followers on his @dadlifejason account.
Black TikTok creator Erick Louis posted a video set to a new Megan Thee Stallion song, and fakes like he’s about to dance to the track as the words “MADE A DANCE TO THIS SONG” are shown on the screen above his head. He, then holds up both middle fingers as the text displayed on the screen changes to say, “SIKE. THIS APP WOULD BE NOTHING WITHOUT [BLACK] PEOPLE.”