Swizz would find a protégé in Cassidy, whose success helped launch his own label, Full Surface Records, in 1999. He went on to sign Eve, Mashonda and Bone Thugs-n-Harmony, and released two albums under the label; Swizz Beatz Presents G.H.E.T.T.O. Stories, released in 2002, and debut studio album, One Man Band Man in 2007.
Swizz has a string of hits he produced that includes "Ruff Ryders' Anthem", "Party Up (Up in Here)" (DMX), "Gotta Man" (Eve), "Jigga My Nigga", "Girl's Best Friend" (Jay-Z), "Upgrade U", "Check on It", "Ring the Alarm" (Beyoncé), "Good Times" (Styles P), "Bring 'Em Out", "Swing Ya Rag" (T.I.), "Hotel", "I'm a Hustla" (Cassidy), "Touch It" (Busta Rhymes), and "Ultralight Beam" (Kanye West).
The Source put him on its list of the "20 greatest producers" in the magazine's 20-year history, and Kanye West called Dean "the best rap producer of all time".
Happy Birthday Swizz, you're Verzuz saved us during the lockdown!