The new Tiffany’s campaign teaser has Jay-Z & Beyonce in their upcoming ad titled “About Love,” showing the power house couple together with Beyoncé wearing a 30-million-dollar, 128-carat, yellow diamond Tiffany necklace.
Beyoncé is the first Black woman to rock the 128-carat gem stone that Audrey Hepburn wore in Breakfast at Tiffany’s.
The couple is seen posed in front of the painting, Equals Pi by artist, Jean-Michel Basquiat. The 1982 piece was sold in a private collection thirty years ago and has never been seen before in public, and Basquiat became a trending Twitter topic with many speculating how the anti-capitalist artist would likely feel about his artwork being used to sell jewelry.
Basquiat felt that art should be free and improvised even though he was embraced by the high art crowd at the height of his powers.
Alexandre Arnault, the executive vice president of products and communications at Tiffany & Co. confirmed the artwork belongs to Tiffany’s, as the usage was licensed with permission “© Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.”
The company acquired the painting for maybe the only luxury campaign in history to include the purchase of a Basquiat in its budget. They also made a $2 million donation to HBCU’s for scholarships and internships.
The “ABOUT LOVE” campaign will be featured in a short film with Beyoncé singing “Moon River” to Jay-Z.