Post Malone Gets Into The Veggie Biz


Photo: Getty Images North America

Post Malone is investing in plant-based burger company Actual Veggies.

Malone has contributed to the latest $2.3 million seeding round for the company and other notable investors include Inter Miami MLS player Kieran Gibbs, Big Idea Ventures and Rose Street Capital.

Actual Veggies creates patties with whole ingredients for consumers who are looking for less processed products and “letting the natural flavors and nutritional value of real, actual vegetables and legumes speak for themselves.”

“Since we launched the company, it’s been an incredible whirlwind and despite the challenges of 2020, we made it a reality,” Actual Veggies co-founder and co-CEO Hailey Swartz said. “The growth we have seen over the past few months far exceeded our expectations as we expanded nationally with partners including Sprouts Farmers Market, HungryRoot, Imperfect Foods, Sunbasket, QVC, and FreshDirect. We are humbled by our new partners’ shared excitement and look forward to building off our success to further scale Actual Veggies.”


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