Kanye West is facing a legal dispute with Walmart.
Kanye attempted to trademark his fashion logo, which they say looks like their own.
The legal counsel for Kanye filed a trademark application for a stylized sunray graphic logo to the U.S. Patent and Trademark Office.
“The mark consists of eight dotted lines, each comprising three totally shaded circles, with a total of 24 circles, arranged at equal angles as rays from a sun,” Yeezy LLC stated in the description of the application.
The application went public, and Walmart filed a notice of opposition. They argue the Yeezy graphic traces the logo will cause confusion between the company’s customers.
“It will be damaged by registration of [Yeezy LLC’s] mark,” Walmart contends in the notice. “A design of six rays symmetrically centered around a circle,” which Walmart consistently uses “can be found prominently featured on the exterior and interior signage of its more than 5,000 retail outlets, through the e-commerce platform www.walmart.com, which has the second largest e-commerce market share in the U.S., and throughout its nationwide television commercials, including commercials aired during the Super Bowl.”
Kanye’s legal team has until May 31 to answer Walmart’s opposition in court.
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