Lauren London x Puma Team Up In "Forever Stronger" Campaign

Lauren London is paying tribute to the late great love of her life, Nipsey Hussle.

In her new “Forever Stronger” campaign video for Puma released today show Lauren London strolling through the city’s Crenshaw neighborhood, where Nip was raised, while reciting a poem by his sister Samantha Smith.

“Pain is the light, pain is insight. The body hurts but the spirit grows. The flesh is starving while wisdom overflows,” she says. “I got a question only Lord knows: Does life birth us twice?”

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” the video’s YouTube description reads. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

Hussle had served as an ambassador for PUMA before his death, and a had his own collaboration released months after his passing.

Check out the powerful clip below, send some love to London in our comments.

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