Jay Z is being criticized following the announcement of Jennifer Lopez and Shakira. The media mogul partnered with the NFL as its Music Entertainment Strategist. Jay-Z promised more diversity in all entertainment for the NFL.
This sparked a controversial debate globally as folks questioned whether this was a business move on the rapper’s end or if he is really for social reform.
In a statement released by PepsiCo’s Senior VP Adam Harter says:
“We are so excited to announce that global superstars Jennifer Lopez and Shakira will take the stage together for the very first time at the Pepsi Super Bowl LIV Halftime Show. We’ve been working closely behind-the-scenes with our long-standing partners at the NFL, and now alongside Roc Nation to bring these mega superstars together. It is a testament to our partnership and commitment to push the envelope of what is possible.”
Check out some of the comments from people and J.Lo's official announcement below.
Do you think that this was a wrong direction for the Super Bowl? Do you think Jay-Z should have had more of a say? Let us know in our comments.