Popeyes Saves $23 Million In Advertisement

So which chicken sandwich is better? Popeyes, Wendys or Chic-Fil-a?

The debate that never seems to end on social media is still going strong two weeks later.

Not just the debate online, but the drive-thru is still holding up traffic in every city.

Whichever your tastebuds prefer, the real winner in this entire situation is Popeyes.

Apex Marketing Group reports the fast food chain pocketed an estimated $23.25 million in equivalent ad value in media mentions for “Popeyes Chicken Sandwich” across digital, print, social, TV, and radio in just 11 days. Talk about WILD!

Have you tried the sandwich yet? Let us know which is your favorite in our comments.

 
 
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