Netflix's film "Bird Box" was the talk this holiday season, and in Instagram fashion a series of memes followed. Many are doing the #BirdBoxChallenge where you go somewhere or complete a task while blindfolded.
The movie follows Sandra Bullock as she tries to get her family to safety from an unexplainable force that when seen, makes you want to kill yourself. Therefore, most of the movie consists of everyone in blindfolds.
Well, Netflix feels this is getting out of control. So much that they released an advisory statement for people to be careful.
"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," Netflix tweeted. "We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
Check out an example of the challenge below.