Our beloved IHOP, International House of Pancakes, announced that they were changing their name recently to IHOb, and keep us all in suspense of what the "B" stood for.
Welp, it has now been revealed that the pancake brand would now like to be known for its burgers. Yes that's the big reveal.
Word is that this change arose with a hard fact" Pancakes are not selling like they used to. Apparently, "IHOP's same-restaurant sales -- or sales at locations open at least a year -- declined 1.9 percent in its most recent fiscal year."
"Everyone knows that IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes was to change our name to IHOb," said Brad Haley, chief marketing officer for IHOb restaurants, said in a statement.
This IHOP/IHOB thing is pretty brilliant... how many companies can get the entire internet talking about them based on a marketing campaign where they pretend to change their name? And how many people knew before today that they even served burgers?— Josh Jordan (@NumbersMuncher) June 11, 2018