According to GQ, Diddy is working on an app that will allow users to easily find black-owned and black-friendly businesses in any given city or neighborhood. Diddy said the as-yet-untitled app will make an "economic community" possible. "It's about blacks gaining economic power," he said.
Diddy's recent conversations with Jay have centered on the idea of black excellence, which for them means putting money they earn back into their respective communities. "We're into psychological warfare," he said. "The difference is, we're not trying to hurt nobody."