According to Business Insider, the chain’s parent company Yum Brands has inked a $200 million deal with Grubhub, which will serve as its official delivery partner for thousands of KFC and Taco Bell locations across the country. As of now, the chains are only offering delivery in select cities, including Indianapolis; Louisville, Kentucky; and Omaha, Nebraska.
Yum Brands announced the partnership Thursday in a press release, explaining how the new deal is expected to increase sales “through online ordering for pickup and delivery.”
“We are committed to making our iconic brands easier to access through online ordering for pickup and delivery, and aggressively pursuing delivery as a strategic global growth opportunity, with nearly half of our 45,000 restaurants already offering it today,” Yum Brands CEO Greg Creed said in the press release. “We’re pleased to secure this partnership with Grubhub in order to drive incremental, profitable growth for our U.S. franchisees over the long term. Our partnership and strategic investment in Grubhub demonstrate our laser-like focus on two of our growth drivers: Distinctive, Relevant & Easy Brands and Unmatched Franchise Operating Capability.”