Amazon Memberships Cheaper for Those on Welfare

If you are getting governmental assistance, then you will be glad to know that online shopping has just gotten a bit easier.

Amazon has decided to offer discounted Prime memberships to those on welfare. Instead of paying $10.99, these new subscribers will only have to fork over $5.99 per month.

However, BBC implies that Amazon has been in competition with Walmart, and this is an effort to surpass the superstore's sales.

About 20% of Walmart's customers are believed to pay or groceries with food stamps.

Walmart also has the second-largest share of online sales in the US, after Amazon.

To qualify for the discounted rate, customers will need to present a valid Electronic Benefits Transfer card.

The EBT card gives poorer families access to the US government food stamp programme and the Temporary Assistance for Needy Families service.

But customers would not be able to pay for the service with the funds loaded on their EBT card, said Amazon.

News site CBS said the decision marked a change for Amazon, which had previously marketed the Prime service at households with high incomes.

The fastest growing group of customers for Prime were homes earning more than $112,000 a year, it said.

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