Usher labeled his Super Bowl halftime performance as one that has been in the "making for 30 years". Lil Jon, Ludacris, and Alicia Keys and H.E.R joined Usher onstage during the Apple Music Super Bowl LVIII Halftime Show at Allegiant Stadium on February 11, 2024 in Las Vegas, Nevada.
While Super Bowl performers are not paid by the NFL; the production details, which can be quite pricey. With stage buildouts, LED panels or extravagant entrances. In 2020 Jennifer Lopez and Shakira performance costed $13 million, 2013: Beyoncé, $600,000, 2007: Prince, $12 million. Super Bowl performers are given an out of this world, unmatchable opportunity to promote their newest singles or projects and having all eyes glued to their upcoming tours, and new product reaching millions.
Usher's newest album, "Coming Home," was also released Feb. 9. Listeners loved vibing out with 103.5 TheBeat checking out a preview of five songs played off the new album on the hour.
Alicia Keys was first up to perform with Usher. She blessed the stage sitting at a sparkling red piano with a red flowing cap taking your breath away anticipating what was about to happen in their performance. The duet song their hit "My Boo"
H.E.R. walked out to a shirtless Usher. While playing a solo on an electric guitar with backup dancers and singers on roller skates. Usher joined wearing skates and did a circle or two around H.E.R. after a quick wardrobe change.
Many confused Will.i.am with Kanye West while trying to guess who was hitting the stage next with Usher. Will.i.am joined Usher on stage wearing a blue and black robot looking head piece and dark glasses. The collaboration was amazing.
Jermaine Dupri popped up side stage with a surprise performance keeping the crowd hype between songs. Being a big name in the game Jermaine's performance was greatly appreciated but many were confused on his outfit. Viewers thought