Supreme Court May Have Given Florida A Door To Dominate College Football


The Supreme Court ruled that the NCAA violated antitrust rules and should pay student-athletes for education-related benefits.

The case decided whether athletes can be paid for their services, beyond the basic cost of attendance, and whether the NCAA's rules violate antitrust laws. The case technically does not cover payment for endorsements, but new state laws do.

Florida and Alabama will become the first states to overrule the NCAA and authorize athletes to make money off their name, likeness and image, including traditional endorsements, personal appearances and social media opportunities. A long list of states are planning moves later on to open the market for collegiate athletes to make marketing deals, including New Mexico, Mississippi and Georgia.

Photo: Getty Images North America


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