Reese's Cups Without Chocolate?!


Reese's Peanut Butter Cups announced a new cup that won't include chocolate?!

Reese's announced its new Ultimate Peanut Butter Lovers cup, which has peanut butter filling surrounded by a peanut butter flavored candy shell.

The company previously released a Peanut Butter Lovers cup, which has the classic chocolate cup covered in an extra layer of peanut butter creme. The new Ultimate Peanut Butter Cup will be sold in standard, king and miniature sizes.

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," said Reese's brand manager Margo McIlvaine.

Reese's Peanut Butter Cups, have generated more than $2 billion in annual revenue for The Hershey Company.

Photo: Getty Images


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