"I get it, that’s what will take me so long to do albums," Kendrick said in response to Keem explaining how he had a chance to "play" with his sound on Die for My Bitch. "I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over. I need something to get me excited."
"I had an idea in my head of how I wanted it to sound, built with jazz and blues and hip-hop," he added. Kendrick added that a DJ Dahi-produced beat originally intended for Damn was given to Keem for his new project, even though it was his "favorite" beat.
Keem is rumored to be Kendrick's cousin, and briefly touched on that.
"On the music side, you’ve been at the forefront of pgLang. What is your own personal opinion of what this company represents now that you know are in the mix?" asked Kendrick.
Keem replied, "I’ve seen pgLang before it was even an idea that came to fruition. It’s sticking to and believing in something, even when you don’t know how it will be created, and it starts out as just a small idea. I believed in it, and I stuck to it and now everything is paying off. So I’ve seen it from when there was no idea, to now. So to me, pgLang represents loyalty and trust."
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