DJ 33 1/3

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Facebook Supports Black Business With #BuyBlack Friday

Facebook is launching "Season of Support" a three-month initiative for small businesses

It starts with a campaign to highlight Black-owned businesses.

The #BuyBlackFriday includes toolkits and other resources for Black-owned businesses, encouraging people to share posts supporting these businesses, as well as a weekly Friday show featuring owners, entertainers and musical artists.

"Black-owned businesses have been hit especially hard by the pandemic," Sheryl Sandberg, Facebook's chief operating officer, wrote in a Thursday blog post announcing the new initiative. "But we know that millions of people want to help."

The campaign runs from from October 30 through November 27.

Facebook will spotlight a Black-owned entrepreneur on the live #BuyBlack Friday Show each week.

This month Facebook will release a #BuyBlack Friday Gift Guide featuring products in a variety of categories.

Facebook has a broader $100 million initiative to help support Black communities, and has set a goal to spend at least $1 billion.

Photos by Getty Images

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