The NFL Teams Up With Alicia Keys In Black Business Fund


Alicia Keys is launching an empowerment fund to support Black America.

The “Underdog” songbird shared the news on Thursday (September 10), announcing that her latest charitable effort strives to foster long-term support for Black communities, schools, banks, businesses, and beyond. What's more, Keys, who performed at NFL's Kickoff event last night, has already secured contributions from the league to support the fund.

"We are already seeing the blatant injustices that are going on around us," Keys writes in a letter provided to Billboard. "As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions."

Keys’ new endeavor comes at a crushing time, as the nation grapples with the ongoing coronavirus pandemic but also bears witnesses to the continuous acts of racial injustice against Black civilians, including the tragic police killings of George Floyd and Breonna Taylor.

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