DJ 33 1/3

DJ 33 1/3

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KFC Will No Longer Be Finger Lickin?


Kentucky Fried Chicken has decided to pause using "finger lickin' good" as it's slogan.

KFC saidthat the 64-year-old slogan "doesn't feel quite right."

"We find ourselves in a unique situation — having an iconic slogan that doesn't quite fit in the current environment," said Catherine Tan-Gillespie, global chief marketing officer at KFC in a statement. The menu isn't changing and the company said the slogan will return when the "time is right."

The announcement is a marketing campaign, with good intentions baked into it. KFC blurred out the slogan featured on old billboards and signs in a ad released on its YouTube page.

KFC temporarily closed down its dining rooms and encouraged customers to order via its drive-thrus or delivery. After a couple months of bad foot traffic, sales at KFC have bounced back sharply in recent months.

Photos by Getty Images


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