Pharrell and business partner David Grutman opened their new hotel in South Beach, The Goodtime Hotel!
“The Goodtime will light up this community,” the Neptunes producer promised of the hotel at the time of the announcement. “People are going to be inspired by what we’re doing here. It will be good energy, good vibrations, good space and, of course, a good time.”
Kicking off the official launch of the hotel, were some of Hollywood's biggest names.
David and Victoria Beckham, Kim Kardashian, Pharrell and Brazillian model Isabela Grutman were in attendance, along with Future, Rick Ross, Bad Bunny, and Cuba Gooding Jr.
“Pharrell said to me, ‘I think we should name it The Goodtime as one word—and really change the narrative,’” David Grutman said. “That’s been our whole vision for everything we’re doing. [In recent years], Washington Avenue has not been thought of as the star. We want to change that—this won’t be a place to just lay your head.”
Booking is currently available on their site, with rooms starting at $260.
Photos by Getty Images