Netflix will donate $5 million to organizations dedicated to creating opportunities for Black creators, Black youth and Black-owned businesses, including Ghetto Film School, Black Public Media and Colin Kaepernick’s Know Your Rights Camp.
“Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community,” Netflix chairman and CEO Reed Hastings said in a statement. “The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’ As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”
Netflix is also donating $1.5 million total to Ghetto Film School, Film Independent’s Project Involve, Firelight Media and Black Public Media.
Netflix also is giving $1 million grants to three youth-oriented organizations: Know Your Rights Camp, the Posse Foundation and Black Girls Code. Netflix is donating $500,000 to Black-owned businesses “in our own backyard of Los Angeles”. Vermont Slauson Economic Development will disperse the grants.
Netflix was among the first media and entertainment companies to announce support for the Black Lives Matter movement launching a “Black Lives Matter” collection featuring over 45 titles about racial injustice and the experience of Black Americans.
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