Anytime Gym Under Fire For Workout Ad


A Wisconsin gym is under fire after promoting an “I Can’t Breathe” workout.

The Anytime Fitness recently offered a 35-minute drill of burpees and row exercises that was meant to honor the memory of George Floyd.

The “I Can’t Breathe” routine was written on a dry-erase board and featured the image of a kneeling man and the words “And don’t you dare lay down” at the bottom.

Although it’s common for CrossFit to create workouts to honor those who died, some locals felt the “I Can’t Breathe” set was in bad taste considering the brutal way Floyd died.

Among those in agreement were the corporate executives at Anytime Fitness, who quickly apologized for the workout and promised to bolster training efforts to prevent similar gaffes.

Jen Dunnington, who co-owns the Anytime Fitness in Wauwatosa, said the workout was meant as a sincere tribute by a trainer. Community members felt otherwise, hence the backlash.

Photos by Getty Images


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