Tekashi 6ix9ine and Nicki Minaj's "Trollz" did not set a new 24-hour views record for Hip Hop acts.
YouTube confirmed that "Trollz" was actually 6.4 million views short of the record. 6ix9ine's "Gooba" collected 38.9 million views in its first 24 hours breaking the record set by Eminem's "Kill Shot" (38.1 million).
Minaj wrote on her Instagram page about pulling in 46 million plays for the "Trollz" video on its first day of release and 6ix9ine also uploaded an IG message about setting a new YouTube record.
The discrepancy in the numbers for the video appears to be connected to "paid advertising views."
Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Video advertising is an effective way to reach specific audiences with a song debut, but paid advertising views on YouTube will no longer be considered when looking at a 24-hour record debut.
Both 6ix9ine and Nicki Minaj have been heavily promoting "Trollz" on social media for what seems to be a major push to get the record to #1 on Billboard's Hot 100 chart.
Photos by Getty Images