Drake just took merch to a whole new level. The OVO boss has officially partnered with Amazon to launch a virtual merch warehouse — offering fans across the globe exclusive access to a wide range of limited-edition items.
The digital storefront features everything from graphic tees, posters, and tote bags, to Drake-branded hats, exclusive vinyl releases, and even a Drake body pillow ; proving once again that Drizzy knows how to move both culture and product.
The launch is part of the rollout supporting his collaboration with PARTYNEXTDOOR, which has been heating up stages across Europe during Drake’s current international tour. The two longtime OVO collaborators have been performing new joint tracks live — sparking hype for what could be a new project or deluxe drop.
By teaming up with Amazon, Drake’s making it easier than ever for fans to tap into the OVO universe, blending music, fashion, and tech into a seamless fan experience.
Will you be copping Drake merch from Amazon? Drop your comments below.