In a monumental move that’s already making waves in the fashion and beauty industry, GloRilla has officially been announced as the new face of Rihanna’s Fenty Brand for the Spring 2025 “Glo Up Close” campaign. This collaboration marks a major milestone for both artists, as GloRilla becomes the first-ever joint partner for the Fenty brand, a title that speaks to the groundbreaking nature of this partnership.
GloRilla’s rise to stardom has been swift and undeniable, and now she’s taking her place alongside one of the most iconic figures in the entertainment world. The “Glo Up Close” campaign is full-force celebration of GloRilla’s raw energy, unapologetic style, and confidence, all of which align perfectly with the Fenty ethos. From Savage X Fenty to Fenty Beauty, Rihanna’s brand has always had fans running to cop the latest trends being that Fenty gives; inclusivity, empowerment, and authenticity, for users and GloRilla embodies these values.
As the campaign takes off fans can expect to see a creative collection of Savage X Fenty lingerie and Fenty Beauty products, both of which will feature GloRilla front and center. The partnership serves as an innovative fusion of music, beauty, and fashion.
Rihanna continues to surprise! With Rihanna and GloRilla stepping into the spotlight, the "Glo Up Close" campaign is sure to be one of the most talked-about launches of the year. Congratulations to both GloRilla and Rihanna this is the best way to celebrate and begin Black History Month. Stay tuned, for more details on Fenty, Rihanna and GloRilla in their new partnership.
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